Definitely one of the funnest project ever… the whole line of Toy Story’s toys! Had a hard time to force myself to stop playing with them and focus on fine tuning the dielines, adjusting graphics…caution labels…etc.. And when you are also in charge for the instruction manuals, you have to make sure you spent enough time with the toy itself first. From “testing” the toys to developing packaging ideas, working with structural designers, creating dielines, studying the branding guidelines, adjusting graphics, taking product shots, writing instructional manuals to seeing it on shelves at major stores… this project was certainly a fun journey.