We design, build and automate the tools your business runs on.
Websites, apps, AI and the brand around them, for startups and growing businesses. A Toronto studio working across North America and Asia.
what we do
We design and build what your customers see. Then we take the busywork off your plate.
Websites & apps
Marketing sites, online stores and customer apps, designed and engineered in-house so nothing gets lost in a handoff.
- Startup MVPs
- Online ordering
- Shopify stores
- Booking & registration
AI & automation
We find the repetitive work eating your team's week and hand it to software. Plus assistants like Mochi that answer customers day and night.
- Workflow automation
- Chat assistants
- Copilots & agents
Advisory
A clear read on where your time and money go: what to keep, what to automate, where AI pays off and what to build first.
- Workflow audits
- AI strategy
- Product direction
Brand
Identity, packaging, menus and print, from toy boxes on store shelves to cups at the café counter.
- Identity
- Packaging
- Menus & signage
selected work
SamaCare
Prior authorizations and benefits checks for specialty practices, in one calm dashboard.
SaaSAI
UrbanEater
Online ordering for local restaurants and bakeries, from branded storefront to delivery and pick-up checkout.
SaaSweb
Cheese Baker
An Austrian cheese-bun bakery opening its first North American shop. Website, identity, packaging and menu boards.
webbrandpackaging
Tangerine × Toronto Raptors
Tangerine Hoops, the fan-first social identity for the official bank of the Raptors. Plus three years of bilingual financial-literacy campaigns for Tangerine.
marketingbrand
L1bre
A safer taxi platform for Mexico City: rider and driver apps, plus a dispatch console with live emergency response.
apps
Coffee Shoppe
A loungewear and slipper label selling across Canada and the US. Online store, lookbooks and two-currency checkout.
web
Flybits
Experience Studio, where banks build personalized in-app experiences from ready-made libraries.
SaaS
Elion Health
A marketplace where health systems compare and choose digital health vendors.
SaaSweb
Disney·Pixar
Toy packaging for Toy Story, Monsters, Inc. and Happy Feet, on shelves at Toys“R”Us, Walmart and the Disney Store.
packaging
Initium
A salon, café and lounge under one roof, and one mark across all of it: cups, menus, packaging and the storefront.
brandpackaging
Saryo
A Tokyo café and dessert house from Kagurazaka. Identity, cups, menus and gift cards.
brandpackaging
less busywork
Most teams lose hours a week to work a computer could do. We find it, and we hand it to software.
Swim Apex
Rebuilt a swim club's website so one schedule file updates the pages, pricing and registration banners at once. The quarterly update takes five minutes, and hosting is free.
UrbanEater
Restaurants and bakeries take pre-orders, delivery and pick-up through their own storefront, with menus they update themselves.
Mochi
The assistant on this site answers visitor questions around the clock and hands real enquiries to us. We build the same for your customers.
how we work
01
Understand
We learn your business, your goals and where your team's time goes.
02
Design
We design the site, app or workflow, and show it before we build it.
03
Build
Designers and engineers build it together, in-house.
04
Hand over
You get it running, documented and easy to change, or we keep it running for you.
selected clients
tap a name to see what we did.
studio
Designers and engineers under one roof. We design it, build it and automate it, so nothing gets lost in a handoff. AI platforms for enterprise teams. Ordering for local bakeries. Schedules for a swim club. Toy packaging on store shelves. Same care, every scale.
Always current
We use the newest AI models, frameworks and design tools every week, so you get what works now, not what was new two years ago.
Only what pays off
New isn't the goal. We bring in a tool when it saves you time or money, and we tell you when it doesn't.
Built to last
Fast, accessible and documented, so your team can change it without calling us.
questions
What does SomeDesign do?
SomeDesign is a design and technology studio in Toronto. We design and build websites, apps and online stores, automate the repetitive work around them with software and AI, and do brand and advisory work too.
Do you work with startups?
Yes. We help founders go from idea to launch: product design, MVPs, AI features, and the brand and website around them. We've designed products for venture-backed teams like Adopt AI, SamaCare and Kea AI, and worked with AlleyCorp, the New York venture firm and studio.
Can you automate our business workflows?
Yes. We look at where your team's time goes, then hand the repetitive parts to software: intake, scheduling, quoting, follow-ups and reporting. For a swim club, we rebuilt the site so one schedule file updates the pages, pricing and registration banners at once.
Can you build an AI assistant for our website?
Yes. We build custom assistants like Mochi, the one on this site, with your own name, character and brand colours. They answer customers day and night from your services, menu and FAQs, and hand real enquiries to your team.
Do you design and build, or just design?
Both. Designers and engineers work together in-house, so what you see in the design is what ships, with nothing lost in a handoff.
Where are you based?
We're based in Toronto and work with clients across Canada, the United States and Asia, remotely or in person.
How much does a project cost?
It depends on scope. Tell us what you're building through the form or at info@somedesign.ca and we'll come back with a clear proposal.