Brands, websites and apps, with AI built in where it pays off.
A Toronto studio of designers and engineers, for small businesses and startups across North America and Asia.
selected work
SamaCare
Prior authorizations and benefits checks for specialty practices, in one calm dashboard.
SaaSAI
UrbanEater
Our online ordering platform. During COVID it had local restaurants and bakeries selling online within days, with branded storefronts, delivery and pick-up checkout, and links from their social media.
SaaSweb
Cheese Baker
An Austrian cheese-bun bakery opening its first North American shop. Website, identity, packaging and menu boards.
webbrandpackaging
Tangerine × Toronto Raptors
Tangerine Hoops, the fan-first social identity for the official bank of the Raptors. Plus three years of bilingual financial-literacy campaigns for Tangerine.
marketingbrand
L1bre
A safer taxi platform for Mexico City: rider and driver apps, plus a dispatch console with live emergency response.
apps
Coffee Shoppe
A loungewear and slipper label selling across Canada and the US. Online store, lookbooks and two-currency checkout.
web
Flybits
Experience Studio, where banks build personalized in-app experiences from ready-made libraries.
SaaS
Elion Health
A marketplace where health systems compare and choose digital health vendors.
SaaSweb
Disney·Pixar
Toy packaging for Toy Story, Monsters, Inc. and Happy Feet, on shelves at Toys“R”Us, Walmart and the Disney Store.
packaging
Initium
A salon, café and lounge under one roof, and one mark across all of it: cups, menus, packaging and the storefront.
brandpackaging
Saryo
A Tokyo café and dessert house from Kagurazaka. Identity, cups, menus and gift cards.
brandpackaging
what we do
One studio for your brand, your website and the smart stuff behind it. Designed and built in-house.
Websites & apps
Websites that win customers and take bookings, orders and sign-ups, plus apps and MVPs for startups. Designed and built in-house.
- Websites & redesigns
- Booking & online ordering
- Apps & MVPs
Brand
Identity, packaging, menus and print, from toy boxes on store shelves to cups at the café counter.
- Identity
- Packaging
- Menus & signage
AI & automation
We take repetitive work off your team's plate and add AI where it earns its keep, like assistants such as Mochi that answer customers day and night.
- Workflow automation
- Chat assistants
- Copilots & agents
Advisory
A senior second opinion on your product, design or AI plans. We map what to build next, then build it with you or hand you a clear plan.
- Product & design strategy
- AI strategy
- Workflow audits
ai where it pays off
Most teams lose hours a week to work a computer could do. We find it and hand it to software. Ask us about a free workflow audit.
Swim Apex
We rebuilt a swim club's website so one schedule file updates the pages, pricing and registration banners at once. Each season's update now takes five minutes, and hosting is free.
UrbanEater
When COVID closed dining rooms, we got restaurants and bakeries like Cheese Baker selling online in days: their own storefront for pre-orders, delivery and pick-up, linked to their social media.
Mochi
The assistant on this site answers visitor questions around the clock and hands real enquiries to us. We build the same for your customers.
how we work
01
Understand
We learn your business, your goals and where your team's time goes.
02
Design
We design the site, app or workflow, and show it before we build it.
03
Build
Designers and engineers build it together, in-house.
04
Hand over
You get it running, documented and easy to change, or we keep it running for you.
selected clients
tap a name to see what we did.
studio
Designers and engineers under one roof. We design it, build it and automate it, so nothing gets lost in a handoff. AI platforms for enterprise teams. Ordering for local bakeries. Schedules for a swim club. Toy packaging on store shelves. Same care, every scale.
Always current
We use the newest AI models, frameworks and design tools every week, so you get what works now, not what was new two years ago.
Only what pays off
New isn't the goal. We bring in a tool when it saves you time or money, and we tell you when it doesn't.
Built to last
Fast, accessible and documented, so your team can change it without calling us.
questions
What does SomeDesign do?
SomeDesign is a design studio in Toronto. We design and build brands, websites and apps for small businesses and startups, and add AI and automation where it saves real time or money.
Can you just design our website?
Yes. Plenty of our projects are simply a website: designed, built and handed over so you can update it yourself. AI is there if you want it, never required.
Do you do redesigns?
Yes. We can refresh the look of a site you already have or rebuild it from scratch, keeping what works and fixing what doesn't.
What happens in the free 30-minute call?
You tell us what you're making or what's slowing you down: a website, an app, a brand, or the way your week runs. We share ideas and the next steps we'd take. You leave with something useful whether or not you work with us.
Do you work with small businesses?
Yes, a lot of our clients are local: swim clubs, bakeries, cafés, salons and service companies. We build their brands and websites, and automate the busywork when it helps.
Do you work with startups?
Yes. We help founders go from idea to launch: product design, MVPs, AI features, and the brand and website around them. We've designed products for venture-backed teams like Adopt AI, SamaCare and Kea AI, and worked with AlleyCorp, the New York venture firm and studio.
Can you automate our business workflows?
Yes. We look at where your team's time goes, then hand the repetitive parts to software: intake, scheduling, quoting, follow-ups and reporting. For a swim club, we rebuilt the site so one schedule file updates the pages, pricing and registration banners at once.
Can you build an AI assistant for our website?
Yes. We build custom assistants like Mochi, the one on this site, with your own name, character and brand colours. They answer customers day and night from your services, menu and FAQs, and hand real enquiries to your team.
Can you work with our existing team?
Yes. We can design for your developers, build alongside your team, or hand over finished work with documentation so your people can run it.
Where are you based?
We're based in Toronto and work with clients across Canada, the United States and Asia, remotely or in person.
How much does a project cost, and how long does it take?
Both depend on scope. Tell us what you need through the form or at info@somedesign.ca, or book the free 30-minute call, and we'll come back with a clear proposal and timeline.
contact
Tell us what you're making.
A website, an app, a brand, or a smarter way to run your week. Start with a free 30-minute call and leave with clear next steps.
or email info@somedesign.ca